Privacy Policy (UK GDPR)

Last updated: 02/02/2026

This Privacy Policy explains how EQ Gleam (“we”, “us”, “our”) collects, uses, and protects your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This policy applies to our website: eqgleam.com (the “Site”).

1. Who We Are (Data Controller)

EQGleam is the data controller responsible for your personal data.

Contact details:
Email:
Address:

2. Personal Data We Collect

We may collect and process the following personal data:

Information You Provide to Us

  • Name
  • Billing and shipping address
  • Email address
  • Telephone number
  • Account login details (if you create an account)
  • Order and purchase information

Automatically Collected Data

  • IP address
  • Browser and device information
  • Pages viewed and interaction data
  • Cookies and similar technologies

Payment Information

Payments are handled by third-party payment processors. We do not store full card or payment details on our servers.

3. Lawful Bases for Processing (UK GDPR)

We process your personal data under the following lawful bases:

  • Contract – to process and deliver your orders
  • Legal obligation – for tax, accounting, and regulatory compliance
  • Legitimate interests – to operate and improve our business and website
  • Consent – for marketing communications and non-essential cookies

You may withdraw consent at any time.

4. How We Use Your Personal Data

We use your data to:

  • Process orders and payments
  • Deliver products and services
  • Communicate about your orders or account
  • Provide customer support
  • Improve our website and user experience
  • Send marketing communications (where consent is given)
  • Meet legal and regulatory requirements

5. Cookies

Our Site uses cookies and similar technologies to:

  • Enable core site functionality (such as shopping carts)
  • Remember your preferences
  • Measure website usage and performance

Non-essential cookies are only set with your consent. You can manage cookie preferences via your browser or cookie banner settings.

6. WooCommerce

Our online store is powered by WooCommerce. WooCommerce may collect:

  • Products you’ve viewed
  • Location, IP address, and browser type
  • Shipping address (for tax and delivery estimates)

WooCommerce uses cookies to track cart data while you browse.

7. Sharing Your Personal Data

We do not sell your personal data.

We may share your data with trusted third parties where necessary, including:

  • Payment processors
  • Shipping and fulfillment providers
  • Website hosting and analytics providers
  • Professional advisers (accountants, legal)
  • Authorities where legally required

All third parties are required to respect the security of your data and process it lawfully.

8. International Data Transfers

If personal data is transferred outside the UK, we ensure appropriate safeguards are in place, such as:

  • UK adequacy regulations
  • Standard contractual clauses

9. Data Retention

We retain personal data only for as long as necessary:

  • Order and financial records: typically 6 years for UK tax compliance
  • Account data: until the account is deleted or no longer required
  • Marketing data: until consent is withdrawn

10. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request erasure of your data (“right to be forgotten”)
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time

To exercise your rights, contact us using the details above.

11. Complaints

If you are unhappy with how we handle your personal data, you have the right to complain to the Information Commissioner’s Office (ICO).

Website: https://ico.org.uk

12. Data Security

We implement appropriate technical and organisational measures to protect your personal data against loss, misuse, or unauthorised access.

13. Third-Party Links

Our Site may include links to third-party websites. We are not responsible for their privacy policies or practices.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.